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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Explore fully customisable design templates and an easy design upload. For smaller quantities, explore our waterproof roll labels and sheet stickers.
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Create stunning packages and products that make a great first impression.

  • 15 size options
  • 4 shape options
  • NEW! Custom shapes available
  • Quantities from 100 to 5000
  • Best for higher quantities
  • Upload and Go design process
  • Made from ethically sourced materials

Looking for an easy and effective way to turn bags, boxes, jars and bottles into branded masterpieces? Our roll labels are a great option for businesses working with higher-volume inventories. You can choose from an assortment of materials, including options for dry goods or liquids. Plus, your labels will arrive coiled around a roll so they’re convenient to use and store within smaller spaces. Ready to get started? Explore our assortment of fully customisable design options. Once you’ve found your favourite, make it yours by adding all your custom touches. We’ll take care of the rest, professionally printing your design onto the material of your choice. Your roll labels will arrive ready looking crisp, polished and ready to impress.

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

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Ratings Distribution

Reviewed by 35 customers

Great!

20 Jun 2025 | Starlight O. | Verified Buyer
Great labels

I would purchase again

22 Nov 2024 | Matt | Verified Buyer
Easy to order, labels exactly as specified. Good value and quick service.

Change of size

14 Nov 2024 | Lauren H. | Verified Buyer
I thought i just re-orded but the size of the label had changed and it was the wrong size. It was not what I wanted.

Yes

14 Nov 2024 | Leanne | Verified Buyer
Great stickers fantastic for the purpose I bought them for.

Probably not again rather go local

19 Oct 2024 | April | Verified Buyer
For the price vs quality I am pretty disappointed. The print seems extremely low quality and fuzzy in person. Our specs were done to image specs required from vista print.
Response from Vistaprint Customer Care Team:
We're very sorry to hear that you were not happy with the print on the labels ordered and can understand your disappointment. In a bid to resolve the matter, we've processed a free reorder for the labels that you should receive soon.
Probably not again rather go local

Displaying Reviews 1-5

Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds – but that doesn’t mean you’re limited in colour options and designs! Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

With Upload & Go, our design experts will turn your logo or image into a custom-shaped label design. We'll ask you to upload your image file and then we'll get to work. We'll email you a design to review within four hours. You can approve it as is or request edits to make it perfect. Once it's approved, we'll be able to print, package and deliver your stickers to you.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process. For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.