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Custom Product Labels

Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload.
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Add professionalism and information to your packaging with custom product labels.

  • NEW: Holographic & recycled materials
  • 26 size options
  • 10 material options
  • 7 shape options
  • 2 finish options
  • Quantities from 4 to 4,800+

Want to say more with your packaging? From bottles and jars to bags and more, our custom product labels provide all the space you need to share important information with customers. They also make it easier for customers to spot your products on shelves and in stores. Just peel, stick and add your signature style to everything you sell.

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Selling food or beverages? Add nutritional facts, ingredients and other key details. Own an apparel store? Stick care instructions onto your packaging so customers know how to make their purchases last. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

Ready to start creating your custom product labels? First, explore our assortment of fully customisable design templates – or upload an original one. Next, add your logo, business name and other custom touches to make it truly yours. Once you’re happy with your design, choose the size, shape and material that works best for you. Then, we’ll take care of the rest – professionally printing and delivering your order. Your custom product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

Reviews

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Ratings Distribution

Reviewed by 106 customers

Honey labels

7 Feb 2026 | Kevin M. | Verified Buyer
So easy to order and fast delivery.

Order and Delivery

1 Feb 2026 | Regan F. | Verified Buyer
The labels were nice, cant fault those at all. Labels appear to be good quality. But the delivery was appalling. I ordered the labels on the 15th December 2025, i was advised they would be delivered by the 16th January 2026 they finally arrived on the 24th January 2026. I get that the order was close to the end of year but 40 days is ridiculous. I hope it doesnt usually take that long for delivery as i would need to find another source for my labels. I will probably order once more from Vista Print to see if it gets better before looking for an alternative company.
Response from Vistaprint Customer Care Team:
Thanks for your review submission. We’re pleased to hear you were happy with the quality of the labels, but we’re very sorry about the delivery delay you experienced. We've completed our checks into the concern and have emailed you information that speaks to the resolution that has been provided to you. We look forward to making the results of future visits more favorable.

Custom Product Labels

23 Jan 2026 | LabrinthNZ | Verified Buyer
Love it. Will definitely need to order more as I didn't order enough.

Awesome!!!

5 Jan 2026 | Sofia A. | Verified Buyer
Thank you

Inconsistent gloss

13 Oct 2025 | Teresa
I placed an order for multiple different labels with gloss finish that arrived in 2 shipments. Shipment one arrived in full gloss with colour all the way to the edge while Shipment 2 arrived with a satin sheen and white boarders. Reluctant to order again as these labels were supposed to be matching tops and bottoms on product packaging and came out of my start up budget.
Response from Vistaprint Customer Care Team:
We are very sorry to hear about the inconsistency between your shipments and the impact this has had on your packaging and budget. We completely understand how important it is for your labels to match, especially when they represent your brand and are part of a startup investment. To help us investigate further and find the best resolution for you, kindly reply and provide an image of the labels received with the issues. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via: https://www.vistaprint.co.nz/customer-care/help-centre/.We are here to help and are committed to making this right for you.

Displaying Reviews 1-5

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Frequently Asked Questions

Product labels are professional, informative stickers that you can put on everything you sell. They help you display your product contents and your brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking the matte or kraft options (they’re the easiest to write on). If you really like the look of a gloss finish, we recommend using a permanent marker.

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products. If your labels won’t come in contact with liquid, these are a great choice. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a glossy finish.

You can order a minimum of 4 product labels from our website and try them out before committing to a higher quantity.

First, think about your product, its features and the material that will be the best match. Our matte and glossy product labels are a great, durable option for indoor use with dry-ingredient products. If you want to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear or vinyl materials and a glossy finish.

We offer a wide variety of options to help you pick the right shape, size and finish for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.