Custom Product Labels

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Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload.
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Choose one of our templates

Browse designs

Choose one of our templates

Add professionalism and information to your packaging with custom product labels.

NEW: Holographic & recycled materials
26 size options
10 material options
7 shape options
2 finish options
Quantities from 4 to 4,800+

Want to say more with your packaging? From bottles and jars to bags and more, our custom product labels provide all the space you need to share important information with customers. They also make it easier for customers to spot your products on shelves and in stores. Just peel, stick and add your signature style to everything you sell.

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Selling food or beverages? Add nutritional facts, ingredients and other key details. Own an apparel store? Stick care instructions onto your packaging so customers know how to make their purchases last. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

Ready to start creating your custom product labels? First, explore our assortment of fully customisable design templates – or upload an original one. Next, add your logo, business name and other custom touches to make it truly yours. Once you’re happy with your design, choose the size, shape and material that works best for you. Then, we’ll take care of the rest – professionally printing and delivering your order. Your custom product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

FAQs

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Reviewed by 102 customers

Inconsistent gloss

13 Oct 2025 | Teresa

I placed an order for multiple different labels with gloss finish that arrived in 2 shipments. Shipment one arrived in full gloss with colour all the way to the edge while Shipment 2 arrived with a satin sheen and white boarders. Reluctant to order again as these labels were supposed to be matching tops and bottoms on product packaging and came out of my start up budget.

Response from Vistaprint Customer Care Team:

We are very sorry to hear about the inconsistency between your shipments and the impact this has had on your packaging and budget. We completely understand how important it is for your labels to match, especially when they represent your brand and are part of a startup investment. To help us investigate further and find the best resolution for you, kindly reply and provide an image of the labels received with the issues. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via: https://www.vistaprint.co.nz/customer-care/help-centre/.We are here to help and are committed to making this right for you.

Custom Lables

30 Sept 2025 | Kerianne B. |

Verified Buyer

The cut edge was larger than proof - I would have liked to move the wording if I had known this

Response from Vistaprint Customer Care Team:

We appreciate you sharing your experience with us. We’re sorry to hear the cut edge on your custom labels didn’t match the proof and affected the placement of your wording. We want to make this right, and we've processed an edited replacement order at no additional cost to you. Details of the replacement order can be viewed from the order history/details of your VistaPrint account.

T shirts and mugs

19 May 2025 | Alan R. |

Verified Buyer

Loved them. Excellent quality

A+

3 May 2025 | Lani R. |

Verified Buyer

A+

Cutest Little Labels

2 May 2025 | Mee F. |

Verified Buyer

These sweet labels look great on my home made balms in tins. They're naturally glossy & they repel any product spills.

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Frequently Asked Questions

Product labels are professional, informative stickers that you can put on everything you sell. They help you display your product contents and your brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking the matte or kraft options (they’re the easiest to write on). If you really like the look of a gloss finish, we recommend using a permanent marker.

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products. If your labels won’t come in contact with liquid, these are a great choice. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a glossy finish.

You can order a minimum of 4 product labels from our website and try them out before committing to a higher quantity.

First, think about your product, its features and the material that will be the best match. Our matte and glossy product labels are a great, durable option for indoor use with dry-ingredient products. If you want to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear or vinyl materials and a glossy finish.

We offer a wide variety of options to help you pick the right shape, size and finish for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.