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Custom Product Labels

Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload. See details
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Give customers the info they need with custom product labels.

  • NEW: Holographic & recycled materials
  • 26 size options
  • 10 material options
  • 7 shape options
  • Quantities from 4 to 4,800+

Informative, iconic branding

Say more with your packaging. From bottles to pouches, our custom product labels provide all the space you need to share important info with customers. Plus, they make it easier for customers to spot your products on shelves and in stores. Just add your logo, branding and product information – then peel, stick and stand out.

So many ways to make it yours

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Think bottle labels with nutritional facts, ingredients and other key details. Or, create care labels to help customers look after their clothing and textiles. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

So easy to design

Product label printing has never been easier: First, choose your preferred shape, size, material and quantity. Then, explore our assortment of fully-customisable design templates or upload an original product label design. Next, add all your custom touches. We’ll take care of the rest, professionally printing and delivering your order. Your branded product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

Reviews

(125 reviews)
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Reviewed by 125 customers

Messy
27 Jul 2026 | Julie H. |
Verified Buyer
The sheet stickers of 39 are very unprofessional looking. Frayed edges. I reordered , thinking I was getting the 18 labels per sheet and was sent the 39. So waste of money and time. Also, im finding the editing is not as easy as it used to be. Somethings have changed on your website and its not for the better unfortunately
Response from Vistaprint Customer Care Team:
We're very sorry to hear that the Custom Product Labels did not meet your expectations. We understand how disappointing it must have been to receive the 39-label sheet when you were expecting the 18-label version, especially after placing a reorder. We also apologize for the frustration caused by the frayed edges and appreciate you bringing the quality concerns to our attention. We're equally sorry to hear that you've found our editing experience more difficult to use than before. Your comments about the recent website changes are valuable, and we'll be sure to share your feedback with the appropriate teams as we continually work to improve both our products and the design experience. We'd appreciate it if you could share photos of the labels showing the frayed edges. This will help us investigate the quality issue further and determine the best resolution for you.

Stick on labels
25 Jul 2026 | Russell H. |
Verified Buyer
The end result is a good finished label but the design software is not user friendly like it used to be. Hard to use on a smaller screen like a laptop , tablet or phone.

Printing out of alignment
18 Jul 2026 | Wendy M. |
Verified Buyer
I would give more stars but they turned up out of alignment. Usually the printing is great. Also the adhesive used on the gold foil is not sticky enough. So leaves me wondering if they'll lift of the bottles.
Response from Vistaprint Customer Care Team:
We're sorry to hear that your Custom Product Labels did not meet the quality you've come to expect from us. We apologize that the printing arrived out of alignment and that the adhesive on the gold foil labels did not meet your expectations. We understand how important both the print quality and adhesion are, especially for product labeling, and we're sorry for the disappointment. To help us investigate this further, could you please send us a few photos of the labels? We'd appreciate images showing the alignment issue, as well as any examples of the labels lifting or not adhering properly, if applicable. These photos will help us review the issue with our production team and determine the best resolution for you. Thank you again for bringing this to our attention. We appreciate your continued support and look forward to resolving this for you.

Love love love
7 Jul 2026 | Kate H. |
Verified Buyer
My biz cards and swing tags arrived today, so incredibly happy!!!!!

Excellent
30 Jun 2026 | Katrina W. |
Verified Buyer
Perfect for my needs

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently Asked Questions

Product labels are professional, informative stickers that you can put on
everything you sell. They help you display your product contents and your
brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking our matte, kraft or recycled options (they’re the easiest to write on). If you really like the look of a gloss material, we recommend using a permanent marker.fv

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products.
If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear, vinyl or glossy materials.

You can order a minimum of 4 product labels from our website and try
them out before committing to a higher quantity.

First, think about your product and its features. Next, pinpoint what information would be most useful to customers, like nutritional facts and ingredients for food and beverages, care instructions for clothing and so on.

Then, choose a material that matches your branding, storage and handling needs. Please see FAQ 4 for more information. Once all that’s settled, think about extra details you can add to your labels, like a short product description, your social media handle or a QR code leading to your website – the possibilities are endless!

We offer a wide variety of options to help you pick the right shape, size and material for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.