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Roll Labels

From restocks to big shipments, take your high-volume branding to the next level with custom roll labels. For smaller quantities, explore our waterproof roll labels and sheet stickers. See details
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Brand all of your bestsellers easily with custom roll labels.

  • NEW: Custom shapes
  • 15 size options
  • 4 standard shapes – custom shapes available
  • Best for higher quantities
  • Made from ethically sourced materials

Made for busy days

Want to create a professional look for big batches of products and packaging, without the stress? Our custom sticker rolls are a great option for businesses working with higher-volume inventories or fast-moving stock. And with your labels in a roll, you can save space in your drawer, pantry or work station. Quality, convenience and cost-effectiveness – all rolled into one.

Versatile & customisable

Our custom roll labels are available in multiple sizes and shapes to suit your needs. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. You can even create a custom size and shape to ensure your labels come out just right.

Intuitive design experience

Ready to start? If you chose a custom shape or size, upload your design to begin. If you went with a standard shape and size, you can upload your own design or browse our customisable templates. Once you're happy, we’ll handle the rest and your personalised roll labels will arrive ready to impress. Printing label rolls has never been so easy!

Vistaprint offers Roll Labels design templates in assorted styles.
custom roll labels

Reviews

(53 reviews)
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Reviewed by 53 customers

Never received order
29 Oct 2026 | Guyco L. | New Zealand New Zealand
Disappointing experience - only received half of our order. We did not receive the stickers which we needed last week.
Response from Vistaprint Customer Care Team:
We're very sorry to hear that you have not received your roll labels. This is not the type of service we want you to receive, so we sincerely apologize for any inconvenience this may have caused. We've reviewed the tracking details and saw that the labels should have been delivered to you by now. We're not sure what happened; however, we're happy to help by placing a free reorder for new labels. You should receive the order within a few days.

Good stickers
29 Oct 2026 | Meg P. | New Zealand New Zealand |
Verified Buyer
I use roll stickers with my logo to both name my bread bags and hold the tab closed and there's a good amount of stickiness that it works. I'm glad I went for the 4x4 circles this time rather than the 3x3 I got the first time.

Quality labels
27 Oct 2026 | Honey C. | New Zealand New Zealand |
Verified Buyer
Excellent!

Absolutely gorgeous
23 Oct 2026 | Larna T. | New Zealand New Zealand |
Verified Buyer
Love my roll labels gorgeous bright and sooo much easier than sheet stickers 😁 will definitely re-order when these run out!

Exactly what I was after
29 Sept 2026 | Peter G. | New Zealand New Zealand |
Verified Buyer
Top quality delivered quickly and free

Displaying Reviews 1-5
Frequently Asked Questions

Our paper and white plastic roll labels are printed on white backgrounds, but you can add a different background colour or pattern onto your design if you prefer. Our full-colour printing means that you can print on as much (or as little) of your sticker as you’d like.

You can order a minimum of 100 roll labels from our website.

Paper roll labels are a great, durable option for indoor use. If your sticker won’t come into contact with liquid, these are a great choice. If you intend to use your custom label rolls on products that contain (or are exposed to) oil, lubricants or cold temperatures, our waterproof roll labels are both oil and water-resistant.

After selecting your preferred shape, size, paper stock and quantity, click on the "Upload design" button. We accept the following file formats: .pdf, .ai, .jpeg, .png, .doc and .ppt. Then, drag and drop your preferred design or upload it from your gallery. Our design studio will automatically detect elements that need attention, like empty text fields or low-quality images – so you can enjoy a more streamlined editing process. After you've reviewed your design, tick off the checklist and proceed to checkout.

When creating a custom sticker shape, you should choose a size that's closest to your desired final product. The measurements featured on our site for custom shapes are a rough guide and a designer will confirm your design and dimensions with you during our Upload & Go process.
For example, when you select a 5 x 5 cm label, your exact sticker measurement might be closer to 5 x 5.6 cm, depending on your design. If you have any questions about choosing the right sized label for your products and packaging, our team is here to help.