Ideas & Advice
Tips, trends and insights to grow your small business
How to respond to negative reviews as a small business owner
The internet is one of the first places people turn to when they’re searching for a new provider or service. […]
Rooted in community: How Kelly Polanco stands out at local events
Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]
Think outside the shop with a pavement pop-up
Think outside the shop with a pavement pop-up Estimated reading time: 3 minutes This is the perfect time of year […]
5 ways to use touch-free and remote payments
In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]
5 ways to stay mentally well at home
Although working from home is a great solution when going to the office or a physical location is not an […]
How to stay connected with remote employees
Shifting from a collaborative environment to a work-from-home situation can be tough – for reasons other than productivity. As a […]
How to use video to connect with customers
Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]
How to work from home with kids
The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]
Social media tips for small businesses
We chatted with three experts from VistaCreate, a free tool that makes it fast and easy to create stand-out social […]
How to write a marketing plan when you know nothing about marketing
What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]
The three you need: Trade show marketing tips to make a lasting impression
THE THREE YOU NEED Trade show marketing tips to make a lasting impression Estimated reading time: 3 minutes A trade […]
15 free or low cost marketing ideas for small businesses
Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]
10 Business Owners that might not think they need a website (and why they do)
If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]
5 ways to use signage for restaurants
Signage is key in communicating with your customers, at a distance or up close. And whether you’re communicating new offerings […]
Outdoor & indoor signage ideas for small business
When it comes to communicating with customers, the right signage can make a world of difference. Potential customers pass by […]
6 unexpected ways to use stickers for small businesses
Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]
Valentine’s Day Card Messages: How to write the perfect Valentine’s Day Card
Valentine’s Day is around the block. You’ve set the date, planned your outfit and can’t stop daydreaming about the big […]
6 unique Valentine’s Day gift ideas
Estimated reading time: 3 minutes Yes, we know, we should show our love for those around us every day and […]
Creative announcement ideas to share your next big milestone
Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]
The small business early holiday planning guide
Research shows that consumers are shopping earlier than ever for the holidays (no more waiting around until Black Friday!). In […]
Save the date wording – what to write and how to write it
So, you’re getting married? Congratulations! Now it’s time to get organised — and one of the first steps is to […]
Wedding thank you card wording: Writing tips & examples
You’ve said your vows, opened gifts and maybe even been on your honeymoon…now, it’s time to sit down and write […]
When to send save the date cards for your wedding
Congratulations on your upcoming wedding! From the engagement to the planning, it’s such an exciting – and busy – time. […]
Your ultimate wedding planning guide
Congratulations on getting engaged! Now that you’ve celebrated your engagement with family and friends, it’s time to set a wedding […]
Logo maker: Why you should use an online logo creator
Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]
How to create a brand style guide
We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]
A glossary of branding terms that every small business owner should know
If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of other words […]
How to create brand consistency online and offline
Image is everything when it comes to making a great business impression. Given that more and more people are going […]
10 things that make your business look unprofessional online
Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]
How to Write Your Business Pitch [ eBook ]
As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]
How to choose brand colors using color theory
Colour theory can play an important role in your small business branding. Colours carry meaning, and the colours you choose […]
Colour psychology for business branding: How to choose the right colours
We chatted with Dr. Sally Augustin, PhD, an environmental and design psychologist, to learn more about the psychology of colour. […]
Poster design ideas: how to design an engaging poster
When it comes to being seen, a poster just might be the most effective piece of paper you’ll find in […]
How to create a logo for your gym or fitness studio
We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]
Hiring a graphic designer: 6 times you should consult a pro.
If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]
10 golden rules for designing your business card
Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart […]
How to choose the best font for your business card
Picture the scene: You open a text document and type your business name. It’s dwarfed by the white background, so […]
How to stand out at outdoor events and street fairs
Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]
8 retail merchandising tips for your website
Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]
Event branding: Give your recurring events a unique look
Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]