Ideas and Advice

Practical tips and inspirational stories about looking professional and unlocking opportunities

Business Tips

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5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

5 ways to stay mentally well at home

Although working from home is a great solution when going to the office or a physical location is not an […]

How to stay connected with remote employees

Shifting from a collaborative environment to a work-from-home situation can be tough – for reasons other than productivity. As a […]

How to use video to connect with customers

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

40 Ways to Thank Your Team and Your Customers

Saying thank you is important – it feels good, makes others feel good and is great for business. It needn’t […]

Focus on these five elements to ensure your perfect pitch

Pitching is an important way to gain new customers and grow your business but, if you really had to, could […]

Adapting to change: Serving up something new with food truck-inspired takeaway

Adapting to change: Serving up something new with food truck-inspired takeaway Estimated reading time: 7 minutes The COVID-19 pandemic threw […]

Marketing & Advertising

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How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]

5 tips to grow your small business

If you’re a small business owner, chances are you like it that way. Sure, some dream of becoming the next […]

12 ways to stand out at trade shows with business cards and more

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]

15 free or low cost marketing ideas for small businesses

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

10 Business Owners that might not think they need a website (and why they do)

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

Branding

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How to create brand consistency online and offline

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

Customer communication in a newly-reopened world

As quarantine rules relax and small businesses start to reopen, it’s time to think about getting back to “business as […]

5 ways to make the most of your online shopfront

The space your business owns online is just as important as a brick-and-mortar space – even more so if you […]

Design Tips

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10 golden rules for designing your business card

Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart […]

How to choose the best font for your business card

Picture the scene: You open a text document and type your business name. It’s dwarfed by the white background, so […]

How to stand out at outdoor events and street fairs

Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]

8 retail merchandising tips for your website

Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]

Event branding: Give your recurring events a unique look

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of marketing. But like […]

Before you design your business card, ask yourself these 5 questions

Choice can be overwhelming. And while we’re pretty proud of the fact that we’re constantly adding new business card designs […]

What customers love – and loathe – in a business card

In an increasingly digital age, some might wonder whether business cards were getting a little old school. At the same […]

Business card size guide

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them […]

How to stand out at an outdoor event

How to stand out at an outdoor event Estimated reading time: 3 minutes Outdoor events, like craft fairs and farmers’ […]

Creative announcement ideas to share your next big milestone

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Build a brand that builds a following

People love swag, whether it’s a souvenir T-shirt from their favourite brewery or a promotional tote bag from a local […]

Hiring a graphic designer: 6 times you should consult a pro.

If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

Vistaprint’s guide to sign design

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

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