Ideas and Advice

Practical tips and inspirational stories about looking professional and unlocking opportunities

Business Tips

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How to respond to negative reviews as a small business owner

The internet is one of the first places people turn to when they’re searching for a new provider or service. […]

Rooted in community: How Kelly Polanco stands out at local events

Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]

Think outside the shop with a pavement pop-up

Think outside the shop with a pavement pop-up Estimated reading time: 3 minutes This is the perfect time of year […]

5 ways to use touch-free and remote payments

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

5 ways to stay mentally well at home

Although working from home is a great solution when going to the office or a physical location is not an […]

How to stay connected with remote employees

Shifting from a collaborative environment to a work-from-home situation can be tough – for reasons other than productivity. As a […]

How to use video to connect with customers

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

How to work from home with kids

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

How small business is shifting in 2022

Regardless of industry, the small business world is ever-changing. In 2020, we saw resilient small business owners shift their offerings […]

5 steps to get online business reviews

Social proof is a powerful thing. When potential customers see that people are having a positive experience with your business, […]

11 ways to improve retail sales at your small business

Encouraging people to venture inside your shop or eatery for a closer look is a top priority for every small […]

How to use Instagram link stickers for your small business

Good news for small businesses — Instagram link stickers are now available to everyone using the social platform. This feature, […]

Adapting to change: Serving up something new with food truck-inspired takeaway

Adapting to change: Serving up something new with food truck-inspired takeaway Estimated reading time: 7 minutes The COVID-19 pandemic threw […]

How to create a stand-out shopfront

How to create a stand-out shopfront Estimated reading time: 4 minutes Even though online shopping has dominated the small business […]

Create a restaurant patio with curb appeal

It’s time to take your dining room outside… or level up your current outdoor space. Offering outdoor dining should go […]

How small business owners can celebrate (& honour) Pride Month

June is Global Pride Month…and as a small business owner, it’s a great time to show your support of the […]

Pivoting with purpose: From greenhouse to garden pizzeria

Small businesses constantly have to adapt, whether it’s a change in location or a logo adjustment. One business that’s no […]

How to open a restaurant in 8 steps

Do you have an idea for the perfect restaurant, but don’t know where to start? You’re not alone. Unless you’re […]

Marketing & Advertising

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Social media tips for small businesses

Lots of small businesses – and business owners – are on social media, but there’s a big difference between sharing […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

The three you need: Trade show marketing tips to make a lasting impression

THE THREE YOU NEED Trade show marketing tips to make a lasting impression Estimated reading time: 3 minutes A trade […]

15 free or low cost marketing ideas for small businesses

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

10 Business Owners that might not think they need a website (and why they do)

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

The 5 marketing materials you need to start a business

Marketing is one of the most important elements of successfully launching a new business. And to effectively market your business, […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one before you […]

Postcard marketing ideas: 12 effective uses of postcards

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

Seasonal & Lifestyle

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6 unique Valentine’s Day gift ideas

Estimated reading time: 3 minutes Yes, we know, we should show our love for those around us every day and […]

Creative announcement ideas to share your next big milestone

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

Why your next gift should be a personalised mug

When it comes to gifting, sometimes it’s the smaller details that really make people smile. Yes, jewellery, clothes and gadgets […]

8 ways to shop local & support small businesses over the festive season

It’s the season of spending time with loved ones — and showing them your love and gratitude through thoughtful Christmas […]

Personalised Christmas gift ideas for everyone on your list

Christmas is all about connecting with loved ones — whether in person, online or via a package — with heartfelt […]

How to thank customers & employees this Christmas

It’s important to say ‘thank you’ at any time of year, but even more so at Christmas. This year, make […]

9 new ways to sell & market merchandise this Christmas

Whether you have a brick-and-mortar shop or not, Christmas is a great time to focus on your online shop and […]

Behind the scenes: Christmas card trends for 2021

What does it take to make Vistaprint’s annual Christmas card collection? Around nine months of work, 50 people — including […]

Branding

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How to create a brand style guide

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

A glossary of branding terms that every small business owner should know

If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of other words […]

How to create brand consistency online and offline

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

Customer communication in a newly-reopened world

As quarantine rules relax and small businesses start to reopen, it’s time to think about getting back to “business as […]

Design Tips

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How to create a logo for your gym or fitness studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

Hiring a graphic designer: 6 times you should consult a pro.

If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]

10 golden rules for designing your business card

Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart […]

How to choose the best font for your business card

Picture the scene: You open a text document and type your business name. It’s dwarfed by the white background, so […]

How to stand out at outdoor events and street fairs

Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]

8 retail merchandising tips for your website

Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]

Event branding: Give your recurring events a unique look

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of marketing. But like […]

Business card size guide

A business card is a marketing classic for a reason – as a small business owner you’ve probably passed them […]

How to stand out at an outdoor event

How to stand out at an outdoor event Estimated reading time: 3 minutes Outdoor events, like craft fairs and farmers’ […]

How to create (& use) a logo for your yoga studio

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right logo look for […]

Build a brand that builds a following

GET THE LOOK Build a brand that builds a following Estimated reading time: 3 minutes People love swag, whether it’s […]

Before you design your business card, ask yourself these 5 questions

Choice can be overwhelming. And while we’re pretty proud of the fact that we’re constantly adding new business card designs […]

What customers love – and loathe – in a business card

In an increasingly digital age, some might wonder whether business cards were getting a little old school. At the same […]

Guide to visual merchandising

If you run a business with a brick-and-mortar shop, the term “window of opportunity” couldn’t be more appropriate. Your window […]

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs […]

Vistaprint’s guide to sign design

When it comes to attracting attention for your small business, signs are an effective way to get your message across. […]

How to create a flyer: A quick guide to flyer design

What is a flyer? Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a […]

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