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Make your booth, the booth

From markets to tradeshows and special events, we’ve got the marketing to attract attention to your business.
Prepare for tradeshows

Unique displays for unique brands

Boost your brand’s visibility with eye-catching pop-up displays, table tents and more.

Fun and functional promotional products

We’ve got more ways than one to showcase your brand at any event, market or tradeshow.

Set your booth and your business apart with our custom trade show supplies, displays and merchandise.

No venue is too big for your business. Find everything you need to shine at your next trade show, conference or expo with VistaPrint. From eye-catching event booth displays to unique trade show giveaway items, our trade show collection has everything you need for stress-free event set-up.

Add your promotional message and unique branding to our customisable trade show merchandise to cut through the noise. Draw in a crowd with can’t-miss tents and displays, then hand them stunning business cards so they’ll know who to call. And we can’t forget about the team that makes it all happen – kit out your crew with matching tees to show customers that you mean business. The best part? Our trade show displays include portable, easy to assemble options to make life easier for the whole crew.

Designing your custom trade show supplies is easy: First, choose the signage, display or trade show promotional items that suit your venue and needs. Then, upload your design and add your custom touches. We’ll professionally print and deliver your trade show essentials to your door. If you need help along the way, our experts are one call, chat or email away to help bring your ideas to life.

Frequently Asked Questions

A: It depends on the type of product you choose, the quantity you order and the materials you select. A small batch of custom pens will cost significantly less than a large, professional marquee tent.

To get an accurate price, we recommend browsing our trade show collection and adding what you need to your cart.

The cart will provide you with a real-time price based on your chosen specs and order size. We’ll always show you any delivery charges in your cart at checkout.

A: The best giveaways items are useful, memorable, and tie back to your brand's mission. Here are a few tips to help you nail your giveaway game:

  • Pick items relevant to the event, like branded water bottles for outdoor events or custom-printed notebooks and pens for conferences.
  • Choose items they'll use after the event. Think universal accessories like mouse pads or unique personal items like a branded coffee mug.
  • Make it interactive. Instead of simply handing them out, use the giveaways as prizes for a mini-game or raffle at your event booth. This encourages longer engagement with your brand.

A: To maximise your visibility and impact, keep these factors in mind:

  • Location: If the banner is going behind your table (the back wall of your booth), opt for a large, professional item like a retractable banner stand or a vinyl banner that fills the space.
  • Purpose: If the banner is for a special offer or to draw attention to a specific product, we recommend placing a smaller, highly-focused A-frame sign or poster near the front of your booth.
  • Booth size and sightlines: Always measure your booth dimensions and consider the viewing distance. For large halls, bigger is better, but make sure the banner doesn't obstruct access to your table or block the view of your staff.

A: Standing out in a crowded trade show goes beyond great signage – it requires engagement. Try out these time-tested tips:

  • Make a big statement: Use large, high-impact branding like a custom tablecloth and a professional marquee tent or banner to establish a strong presence from a distance.
  • Create an interactive experience: Incorporate a product demonstration, a VR experience, or a fun, quick game to encourage crowds to stop by.
  • Offer more than just a pamphlet: Have a valuable takeaway, like a free consultation, an exclusive event discount, or a premium giveaway, to make the stop worthwhile.
  • Train your staff: Ensure your team is friendly, approachable, and conversational rather than waiting for attendees to approach the table.

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  • New Zealand