Logo maker: Why you should use an online logo creator

Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]

How to choose brand colors using color theory

Colour theory can play an important role in your small business branding. Colours carry meaning, and the colours you choose […]

Colour psychology for business branding: How to choose the right colours

We chatted with Dr. Sally Augustin, PhD, an environmental and design psychologist, to learn more about the psychology of colour. […]

Branding made for word-of-mouth marketing

As a small business owner, there are plenty of things you can do to make your brand stand out. But […]

Should you rebrand your small business?

The world — and the world of small business — is constantly evolving. Maybe you started out as just a […]

Redesign resolution: A new look sparks a brand transformation

MY MARKETING MUST-HAVES Redesign resolution: A new look sparks a brand transformation Estimated reading time: 6 minutes A new year […]

How to create a brand style guide

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

A glossary of branding terms that every small business owner should know

If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of other words […]

How to write a great ‘about us’ page

A website is a great asset for any small business… especially now, when people are spending more time online. But, […]

Customer communication in a newly-reopened world

As quarantine rules relax and small businesses start to reopen, it’s time to think about getting back to “business as […]

How to create brand consistency online and offline

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

10 things that make your business look unprofessional online

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

How to Write Your Business Pitch [ eBook ]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]