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Custom Product Labels

Add professional and informative product labels to everything you sell. Explore fully customisable design templates and an easy design upload. See details
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Add professionalism and information to your packaging with custom product labels.

  • NEW: Holographic & recycled materials
  • 26 size options
  • 10 material options
  • 7 shape options
  • 2 finish options
  • Quantities from 4 to 4,800+

Want to say more with your packaging? From bottles and jars to bags and more, our custom product labels provide all the space you need to share important information with customers. They also make it easier for customers to spot your products on shelves and in stores. Just peel, stick and add your signature style to everything you sell.

Our custom product labels are available in multiple sizes and materials to suit a range of needs. Selling food or beverages? Add nutritional facts, ingredients and other key details. Own an apparel store? Stick care instructions onto your packaging so customers know how to make their purchases last. Whatever you’re selling, we offer labels in different shapes so you can create packaging that’s as unique as your products. Plus, you can order a minimum of four labels to sample options before committing to a larger quantity.

Ready to start creating your custom product labels? First, explore our assortment of fully customisable design templates – or upload an original one. Next, add your logo, business name and other custom touches to make it truly yours. Once you’re happy with your design, choose the size, shape and material that works best for you. Then, we’ll take care of the rest – professionally printing and delivering your order. Your custom product labels will arrive with self-stick adhesive backing, looking crisp, polished and ready to impress.

Vistaprint offers Custom Product Labels design templates in assorted styles.

Reviews

(113 reviews)
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Reviewed by 113 customers

Custom Labels
22 Apr 2026 | Margaret M. |
Verified Buyer
Were exactly as I anticipated. Process was very simple, from design to ordering

Disappointed
15 Apr 2026 | Pare S. |
Verified Buyer
I had made a few errors on my end & had no one from VistaPrint correct me. No form communication. Lesson learnt.
Response from Vistaprint Customer Care Team:
We’re sorry to hear about your experience with your custom product labels. We understand how frustrating it can be when errors go unnoticed, especially when you were expecting guidance or support along the way. While our platform allows full customization, we recognize that clearer communication or assistance could have made a difference in your experience. Your feedback is important to us, and we’ll be sure to share it with our team as we continue working to improve both our tools and customer support. If there’s anything we can still do to help—whether reviewing your design or exploring possible options—please don’t hesitate to reach out. We’d be glad to assist. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via https://www.vistaprint.co.nz/customer-care/help-center/

labels
15 Apr 2026 | lyndal h. |
Verified Buyer
lovely looking

Custom labels
12 Apr 2026 | FlOra S. |
Verified Buyer
These are perfect, they are sticky and a good size.

Outstanding
2 Mar 2026 | Brad B. |
Verified Buyer
Great quality and fast delivery, I will be ordering more very soon

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently Asked Questions

Product labels are professional, informative stickers that you can put on everything you sell. They help you display your product contents and your brand - all in one go.

Yes, we offer recycled, kraft, clear, fluro yellow and fluro green material options. We also offer metallic materials like holographic, silver and gold.

Yes. If you plan to write on your product labels, we recommend picking the matte or kraft options (they’re the easiest to write on). If you really like the look of a gloss finish, we recommend using a permanent marker.

Our custom product labels are a great, durable option for indoor use and with dry-ingredient products. If your labels won’t come in contact with liquid, these are a great choice. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a glossy finish.

You can order a minimum of 4 product labels from our website and try them out before committing to a higher quantity.

First, think about your product, its features and the material that will be the best match. Our matte and glossy product labels are a great, durable option for indoor use with dry-ingredient products. If you want to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing our clear or vinyl materials and a glossy finish.

We offer a wide variety of options to help you pick the right shape, size and finish for your product labels. Explore our template gallery of customisable designs, pick a favourite and take it to our design studio to create a one-of-a-kind product label.

Your product label should always include the name of the product and the name of your company. You can also add other important (but space-saving) information like a short description of the product, your website address, social media usernames and more.

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  • New Zealand