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Product Labels

Add professional (and informative) stickers to everything you sell. Explore fully customisable design templates and an easy design upload. See details
24 starting at $6.99
100% satisfaction guaranteed

Create a look customers can trust, with all the info they need.

  • 6 size options
  • 3 shape options
  • 2 finish options
  • Vivid, full-colour printing
  • Quantities from 24 to 4,800

Now you can show customers the care and detail you put into each of the products you sell – and look like a pro while doing it. Custom product labels work overtime for businesses: Not only do they let you provide product names and ingredients to your customers, they also help you build a cohesive, professional look across everything you sell.

Ready to create? Explore our assortment of fully customisable design options. Once you’ve found a favourite, make it yours by adding all your custom touches. We’ll print your design on white paper sheets with self-stick adhesive backing. Your labels will arrive ready for you to peel off and add to bags, boxes, jars and more.

Product Labels

Frequently Asked Questions

All of our product labels are printed on white paper. That doesn’t mean you’re limited in colour options and designs! Our full-colour printing means that you can print on as much (or as little) of your labels as you’d like.

Your labels will be printed on sheets that are either 291 x 432 mm or 216 x 292 mm.

Yes. If you plan to write on your product labels, we recommend picking the matte option – it’s the easiest to write on. If you really like the look of a gloss finish, just make sure you use a permanent marker.

Paper labels are a great, durable option for indoor use and with dry-ingredient products – if your labels won’t come in contact with liquid, you’ll be in great shape. If you intend to label products that contain (or are exposed to) oil, lubricants or cold temperatures, we recommend choosing a Glossy finish.

You can order a single sheet of custom stickers to try them out before committing to a higher quantity.

Options: Product Labels


Product labels
Oval Product Labels
Circle Labels


Smooth and uncoated.

Slick and shiny.

Product Specs & Templates

Review Snapshot

56 Reviews

Ratings Distribution
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Star

Reviewed by 56 customers

Normally perfect, this time it missed the mark

Submitted 28 Dec 2020 By Kim From Auckland

I usually love my labels from Vistaprint, but this time they arrived printed slightly off centre. Even though the example/preview was perfect, maybe the paper was loaded into the machine off centre? A real shame as it does make a difference to the presentation of my gift boxes.

We`re sorry to hear that the print is off-centered on your Labels. We also apologize for the late response. To provide a resolution, we have issued a merchandise credit to your Vistaprint account for the cost of the label. The credit is valid for a year and can be used as a payment on your future order. You`ll receive an email to confirm the credit. We hope this helps. - JA

Response from Vistaprint Customer Care Team:

I would buy this product and others!

Submitted 11 Aug 2020 By cat From auckland

great service, great value, the website is amazing to use so helpful ! very quick turnaround , will absolutely be a return customer.

Nice sticker but excessive amount of packaging

Submitted 3 Aug 2020 By Chrissy From Gisborne

I ordered 8 sheets of stickers, each with a different design of my own. The order had each single sheet in an individual cardboard box which is an excessive amount of waste, all 8 could easily have been put into one. The sticker quality is nice enough, but because you have to order them individually instead of getting a discount for multiple orders I am not so satisfied as the cost is high especially with shipping

We appreciate your review submission and would like to apologize for any inconvenience that may have caused. While our packaging is designed to protect each item in the order, we’ll be sure to have your feedback passed on to the appropriate team so we can continuously improve our product and services. - ZW

Response from Vistaprint Customer Care Team:

Nice sticker but excessive amount of packaging
Excessive packaging, why not put all 8 sheets of stickers together?

Very happy with the labels

Submitted 23 May 2020 By Vicky From Christchurch

These were fabulous just as I ordered...

Really good quality - even the fine print.

Submitted 22 May 2020 By Celto From Northland

I use on glass preserving jars. Enough space to create a label with enough information.

Displaying Reviews 1-5

Vistaprint offers Product Labels design templates in assorted styles.