Brochure design

Brochure design in 4 easy steps

Information brochures are a perfect choice for saying more about your company. They come in as many formats and designs as there are use cases: Whether you’re looking to list prices and technical specs in a product brochure, create a tri-fold menu for your takeaway restaurant, or simply build a connection with your customers by outlining your company’s mission and history, you will have enough space to tell your story. Effective business brochures are easier to make than they might seem. Just follow these easy steps to create a brochure that will make you proud.

Before you get started

In order to create a unique brochure about your business, you’re going to need some content. So before you get started, create a folder where you’ll have these essential to hand:

Logo: If you have a logo, you’ll want the highest resolution version so it comes out well in print.

Images: Select a few of the best photos of your products and services; and maybe even one of yourself or your team. Again, make sure they’re high quality.

Copy (text): Your message is important, so spend a little time drafting what you want to say in advance – you’ll be able to make tweaks later. Your copy should include these basics:

  • Intro/About us – A company brochure is an opportunity to say more about who you are and what you stand for – whether that’s reliability, personal service or quality products. Try to focus on one or two key messages.
  • Product/Service info – Prepare all your essential info about what your business offers. It helps to split it up into categories, so it’s easier to scan and digest.
  • Contact details – Tell customers how to get in touch and include your working hours.

Creating your brochure

Once you have your draft copy, logo and images prepared, you’re ready to create your brochure.

How to make a brochure
  1.  Pick your format
    Look at your content and think about the purpose of your brochure, in order to decide whether bi-fold or tri-fold will work best for you. If you’re creating a menu or want to feature a lot of detailed information, tri-fold could be a good choice; whereas if you want to include large prominent imagery, a bi-fold might give you more space.

    Tip: Take a piece of paper, fold it into one of these formats and roughly jot down what you’d put on each panel. This will help you visualise the layout and choose the best format.
  2.  Select a design template
    There are many professional brochure templates available. You can filter by your industry, then choose your colours or upload your logo to find a matching colour palette. Stick to one or two main colours for a clean look.
  3.  Lay out your content
    Once you’ve got your template, you can start filling it with your content, editing as you go. Use headings to break up your text and ideally stick to just one or two fonts so it’s easy to read. Take some time to move things around and try different options.
  4.  Choose your paper & finish
    When you’re happy with your layout and look, choose the paper stock that best fits the style of your brochure – keeping in mind how you’re going to use it. Menus should be sturdy if you hope to reuse them multiple times, glossy works well for vibrant colours and large photos.

Making your brochure work for you

It’ll be exciting when you see your brochure come to life in print, but the real rewards come when you start putting it to work. You can display them at well-chosen locations to attract potential customers, hand them out at your place of business or take them to trade fairs. Whatever you choose to do, you’ll find your brochure is one of your proudest and most versatile marketing materials.