What we recommend
Whenever possible, use a vector image (such as PDF, SVG, AI, and EPS). Vector files stay sharp at any size, which makes them ideal for logos and graphics that need to print cleanly.
If you don’t have a vector file, you can still use a raster image (such as JPG or PNG), as long as it has good size and resolution. This is to maintain quality of the image when printed.
What is the difference between vector images and raster images?
Vector images are ideal for logos, icons and text-based designs.
Raster images work well for photos, but they can look blurry if they're too small or resized too much.
Vector images are created using mathematical paths instead of pixels.
They stay sharp and clear at any size.
You can resize them without losing quality.
File sizes are usually smaller than high-resolution raster images.
Common vector formats: PDF, SVG, AI, and EPS
Raster images (like photos) are made up of tiny dots called pixels.
When you enlarge a raster image, the pixels stretch and can become more visible, which lowers print quality.
Higher-quality raster images have more pixels and larger file sizes.
Common raster formats: JPG, GIF, PNG and TIF.
Can raster images be converted to vector?
In some cases, yes. However, the results depend on the original image quality. Converting a low-resolution raster image won't improve its detail or sharpness.
