Marketing & Advertising


Postcard marketing ideas: 12 effective uses of postcards

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

5 shop front sign ideas: How to attract customers to your shop

Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]

Don’t forget about digital: 5 tips to keep your online advertising going strong

Your store might finally be open, and business is slowly – but surely – picking up. Hooray! Now is a […]

8 website merchandising tips for your online shop front

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a website that makes the […]

How to write a marketing plan when you know nothing about marketing

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

Preparing for an event: How to make the most of shows, markets, and conferences (Webinar)

Small business owners know attending events can be a great way to meet new or established customers and build contacts […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

Trade show tips & advice

For a small business owner, trade shows can seem overwhelming. They often require a lot of additional work on top […]

12 ways to stand out at trade shows with business cards and more

Trade shows are full of opportunities for small businesses. They can bring in new customers, increase brand awareness and, if […]

The three you need: Trade show marketing tips to make a lasting impression

THE THREE YOU NEED Trade show marketing tips to make a lasting impression Estimated reading time: 3 minutes A trade […]

7 street marketing tactics to drive more business

Word of mouth is the ideal way to promote your business, but you rely on referrals from people who have […]

Digital marketing for small business: a 7-step checklist

Digital marketing for small business doesn’t have to be complex to be successful. All you need is simple, yet thoughtful, […]