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What is embossed gloss finish?
Last updated 17 June 2026.
Embossed gloss finish is a selective glossy coating applied to specific parts of a design, like a logo or text, to make them stand out.

Instead of coating the entire surface, embossed gloss is applied only to selected elements so they catch the light and draw attention. The result is a shiny finish that adds depth and a premium look, especially when paired with matte paper stocks.

Embossed gloss finish on a rounded business card, applied only to the business name. Reflected light shows the glossy, raised effect.

Key features

  • Glossy coating applied to selected areas only

  • Strong contrast against matte or uncoated finishes

  • Highlights logos, text or graphic details

  • Adds visual impact by reflecting light

Design tips for embossed gloss finish

  • Use it on logos or icons you want to highlight

  • Stick to large text (10 pt or larger) for best results

  • Pair it with high-contrast designs so the glossy effect stands out

  • Avoid very fine details, which may not reproduce clearly

  • Bold, simple shapes produce the cleanest results

Products available with embossed gloss finish


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