Ideas & Advice

The internet is one of the first places people turn to when they’re searching for a new provider or service. […]

Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]

Think outside the shop with a pavement pop-up Estimated reading time: 3 minutes This is the perfect time of year […]

In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]

Although working from home is a great solution when going to the office or a physical location is not an […]

Shifting from a collaborative environment to a work-from-home situation can be tough – for reasons other than productivity. As a […]

Right now, more people than ever are working from home in order to combat the spread of COVID-19. But if […]

The World Health Organization has declared a pandemic as COVID-19 spreads rapidly around the globe. For most non-essential employees, our […]

We chatted with three experts from VistaCreate, a free tool that makes it fast and easy to create stand-out social […]

What’s the big secret to starting a successful business? The answer is, in a word, marketing. No matter how good […]

THE THREE YOU NEED Trade show marketing tips to make a lasting impression Estimated reading time: 3 minutes A trade […]

Dwania Peele, Owner and Executive Director of Canadian Small Business Women, a network that provides all the resources necessary to ensure […]

If you’re looking for a way to expand your reach and find new customers, it’s time to start thinking seriously […]

Signage is key in communicating with your customers, at a distance or up close. And whether you’re communicating new offerings […]

When it comes to communicating with customers, the right signage can make a world of difference. Potential customers pass by […]

Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]

Valentine’s Day is around the block. You’ve set the date, planned your outfit and can’t stop daydreaming about the big […]

Estimated reading time: 3 minutes Yes, we know, we should show our love for those around us every day and […]

Getting married, having a baby or packing up and moving to a new city? When you have exciting news to […]

Research shows that consumers are shopping earlier than ever for the holidays (no more waiting around until Black Friday!). In […]

So, you’re getting married? Congratulations! Now it’s time to get organised — and one of the first steps is to […]

You’ve said your vows, opened gifts and maybe even been on your honeymoon…now, it’s time to sit down and write […]

Congratulations on your upcoming wedding! From the engagement to the planning, it’s such an exciting – and busy – time. […]

Congratulations on getting engaged! Now that you’ve celebrated your engagement with family and friends, it’s time to set a wedding […]

Your logo is the face of your business. It’s your visual identity and often the first thing that customers notice […]

We chatted with Tristan LeBreton, Creative Director at 99designs by Vista, for tips on creating a brand style guide. Read […]

If you own your own business, chances are you’ve heard the term “branding.” But there’s a plethora of other words […]

Image is everything when it comes to making a great business impression. Given that more and more people are going […]

Whether you’re launching a business for the first time, or you’re looking for ways to grow your existing business and […]

As a small business owner, it’s vital to clearly and succinctly pitch your business to prospective customers or clients. However, […]

Colour theory can play an important role in your small business branding. Colours carry meaning, and the colours you choose […]

We chatted with Dr. Sally Augustin, PhD, an environmental and design psychologist, to learn more about the psychology of colour. […]

When it comes to being seen, a poster just might be the most effective piece of paper you’ll find in […]

We chatted with Tristan LeBreton, Creative Director at 99designs by Vistaprint, for tips on getting the right look for any […]

If you’re a small business owner, you’re probably used to wearing many hats – accountant, marketer, IT department. But in […]

Prepare your design carefully, and your business card will make you look professional, build trust and set your company apart […]

Picture the scene: You open a text document and type your business name. It’s dwarfed by the white background, so […]

Outdoor events are fertile ground for making meaningful connections, attracting new customers and building buzz around your business. But you […]

Even though they exist in different spaces and may serve different purposes, websites and physical shopfronts actually have a lot […]

Event branding: Give your recurring events a unique look Estimated reading time: 4 minutes One of the best ways to […]